UGC Trends #10

Collagen moisturizer, Laundry Detergent, Snack Crackers

February 06, 2025

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🎬 Collagen Moisturizer: 61M Views | 54.8K Likes

Hook: “Did you know that starting in your 20s, you lose up to 1% of collagen each year”

Format: Educational beauty PSA with product integration

Why this video worked:

  • Uses a surprising fact to immediately grab attention.

  • Appeals to skincare-conscious viewers looking for anti-aging solutions.

  • Subtly positions the product as a must-have to combat collagen loss.

@enashaolivia

The @Neutrogena collagen bank moisturizer with SPF has been such a game changer for me! It helps provide the skin with stronger collagen, ... See more

🎬 Laundry Detergent: 71M Views | 235.6K Likes

Hook: “I’ve been looking for my perfect match -- my laundry match, that is”

Format: Playful dating analogy for product comparison

Why this video worked:

  • Clever storytelling makes laundry detergent engaging.

  • Relatable “search for the perfect match” theme keeps viewers hooked.

  • Encourages curiosity about which product will be the best fit.

@sweglestory

#GainPartner A match made in laundry heaven ☁️🧺 @Gain

🎬 Snack Crackers: 60.4M Views | 51.1K Likes

Hook: “When you don’t know what to bring to the pit game..”

Format: Game day snack recommendation with casual storytelling

Why this video worked:

  • Relatable scenario for sports fans attending watch parties.

  • Highlights convenience and shareability of the snack.

  • Taps into social event FOMO, making viewers want to be prepared.

@jose.elcook

#AD The Big Game demands big flavor, and that's why I'm using @RITZ Crackers to make the ultimate potluck favorite! This buffalo tuna top... See more