UGC Trends #11

Air Freshener, Cookies, Detergent Sheet

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🎬 Air Freshener: 135.3M Views | 381K Likes

Hook: “I love entertaining my family and friends, that’s why I am always looking for ways to level up my hosting game”

Format: Lifestyle hosting tip with product integration

Why this video worked:

  • Appeals to a broad audience who want to improve their home ambiance.

  • Positions the air freshener as an essential for a welcoming space.

  • Relatable storytelling makes the product feel aspirational yet practical.

@daesharena

Love having my house hosting ready🎄❤️ #Febreze_Partner It smells like the perfect holiday thanks to @Febreze! #cleantok #fyp #Febreze #coz... See more

🎬 Cookies: 2.1M Views | 165.2K Likes

Hook: “6-FOR-4”

Format: Short, high-energy promotional deal announcement

Why this video worked:

  • Simple, catchy hook instantly grabs attention.

  • Limited-time offer creates urgency and FOMO.

  • Crave-worthy visuals of cookies boost engagement and shareability.

@crumbl

6 desserts for the price of 4—today only! Is it our Birthday or yours? 😉 Available for orders placed on Sep 25 only, while supplies last. ... See more

🎬 Detergent Sheet: 48.8M Views | 22.5K Likes

Hook: “Toss in the mess, Toss out the power sheet”

Format: Quick, satisfying product demo

Why this video worked:

  • Rhyming hook makes it catchy and easy to remember.

  • Fast, visual transformation keeps viewers engaged.

  • Highlights product convenience, appealing to busy households.

@armandhammerlaundry

Laundry doesn't have to be BORING... 3 reasons NOT to switch to Arm & Hammer Deep Clean. 😉 AHPartner | ✨#repost from @sophie_espinosaa #la... See more