UGC Trends #2: Word Game - 246.9K Views, 24.4K Likes, 5.7K Saves

+ Study App: 1.3M Views, 29.2K Likes, 6.7K Saves

January 14, 2025

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🎬 Contact Word Game: 246.9K Views, 24.4K Likes, 5.7K Saves 

Hook: "Get one person to think a word and tell everybody the first letter" 

Format: Game instruction/tutorial video

Why it worked:

  • High engagement (13.22%) with strong save ratio (5.7K saves)

  • Simple, clear game instruction that's immediately actionable

  • Perfect for group entertainment (4+ players)

  • Strong viral potential (2.4K shares)

@pocketparty.app

Contact” is the best word game for groups of 4 or more! For detailed instructions and access to 100+ more expertly curated games - get our... See more

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🎬 AnswersAI Study Tips: 1.3M Views, 29.2K Likes, 6.7K Saves 

Hook: "If this … Then …)" 

Format: Short-form video with study-related content

Why it worked:

  • High engagement educational content targeting students

  • Strong hashtag strategy (#finals #school #studygram #studytok)

  • Excellent save-to-view ratio (0.52% save rate)

  • Strategic AI tool promotion

  • Significantly outperformed account median by 59.36x