UGC Trends #3

Finance App - No-Spend January 212.3k Views + Barcelona Events App

January 16, 2025

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🎬 No Spend January Guide: 212.3K Views, 8.4K Likes, 2.4K Saves

 Hook: "A girls guide to no spend January 💸💅" 

Format: Financial advice with feminine aesthetic

Why it worked:

  • Strong engagement (5.41%) with 24x account median

  • High save ratio (2.4K) indicating valuable content

  • Perfect timing (January money-saving trend)

  • Gender-specific targeting ("girls guide")

  • Trendy hashtag optimization (#nospendjanuary)

  • Combines financial advice with relatable content

  • Strategic emoji use creates approachable finance content

@financielle

#creatorsearchinsights A girls guide to no spend January💸💅🫶AKA the best way to save more money💸🫶#nospendmonth #nospendchallenge #nospendjanuary

🎬 Barcelona Events App Promo: 184.1K Views, 11.3K Likes, 7.9K Saves 

Hook: "If you live in Barcelona this is going to interest you" 

Format: Local events/discount ticket app showcase

Why it worked:

  • Exceptional engagement (13.31%) with 128x account median

  • Remarkable save/share numbers (7.9K saves, 5.2K shares)

  • Direct, location-based hook

  • Clear value proposition (discounted event tickets)

  • Strong local hashtag strategy (#Barcelona #ThingsToDoInBarcelona)

  • Appeals to entertainment seekers and deal hunters

  • Perfect timing 

  • High utility for target audience

@kultur_es

La app para los más disfrutones🤩💸 ¡Descárgatela ya y consigue entradas con descuento para los mejores planes de tu ciudad!🎟 #PlanesBarcel... See more