UGC Trends #5

Umax App, Meta's New Culture, DIVA

January 21, 2025

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🎬UMAX APP: 185K+ Views, 7.2K+ Likes Hook: "Looksmaxxing doesn't work..." [Results reveal] Format: Before/After Transformation

Key Metrics:

  • Views: 185,000

  • Likes: 7,285

  • Comments: 51

  • Engagement Rate: 3.97%

  • Performance vs. Median: 6.25x higher

Why this video worked:

  • Pattern interrupt hook with controversial statement

  • Strong emotional contrast (denial → proof)

  • Leverages before/after transformation format

  • Creates curiosity gap between hook and payoff

  • Short-form optimized (14 seconds)

  • High engagement validates content resonance

  • Taps into popular "looksmaxxing" trend

Content Strategy:

  • Uses contrarian opening to grab attention

  • Delivers immediate value through visual proof

  • Challenges common belief for higher engagement

  • Perfect for the beauty/self-improvement niche

🎬 META'S NEW CULTURE: 759.1K Views, 91.8K Likes, 2.5K+ Saves Hook: "Meta's new culture" by @Macy Gilliam Format: Comedy/Parody Video

Why this video worked:

  • Intentionally poor editing style (adds to humor)

  • Relatable workplace comedy angle

  • "Failed on purpose" aesthetic that's trending

  • Satirical take on corporate culture

  • Authentic, unpolished delivery style

  • Leverages current Meta-related discussions

  • Self-aware humor that appeals to tech/corporate audience

This approach aligns with TikTok's current trend of intentionally "scuffed" content that uses imperfection as part of the comedic appeal. The high engagement rate (13.45%) suggests this style resonated well with viewers, particularly those familiar with corporate culture and Meta's recent changes.

@morningbrew

Meta's new culture @Macy Gilliam

🎬 DIVA, A DEADLINE BEHIND YOU: 562K+ Views, 9.5K+ Likes, 111+ Saves

Hook: "How students sleep knowing they have 10 assignments due by 11:59pm"

Format: TikTok Video

Why this video worked:

  • Relatable student struggle content

  • Universal procrastination theme

  • Engagement rate outperforming account median by 316.91x

  • Strong emotional connection with student audience

  • Perfect timing (posted during academic semester)

Suggested CTA Enhancement: "How students sleep knowing they have 10 assignments due by 11:59pm... But with Chegg, you'll never miss a deadline again! 📚✅"

This enhancement transforms the relatable pain point into a solution-focused message, potentially driving more engagement and conversions for Chegg's academic support services.

Hashtag Strategy: #trending #college #homework #chegg effectively targets the core student demographic while maintaining high discoverability.

Note: The video's 1.72% engagement rate indicates strong audience resonance with the content's core message.

@chegg

Diva, a deadline behind you #trending #college #homework #chegg