UGC Trends #6

Answer AI, Locket Camera, HI Smile.

January 23, 2025

In partnership with

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🎬 ANSWERS AI: 4.7M+ Views, 104K+ Likes, 167 Comments Hook: "No AI? 😢 but it's 2025..."

Format: Text Overlay

Why this video worked:

  • Perfect timing with AI trend and education context

  • Demonstrates practical AI application for students

  • Strong emotional hook with the "2025" future context

  • High engagement rate (2.22%) - outperforming account median by 371.54x

  • Simple but effective demonstration of AI solving quiz problems

  • Taps into student pain points and offers a solution

  • Short-form content (15 seconds) optimized for TikTok algorithm

The video successfully capitalizes on both educational technology trends and AI relevance, while maintaining a relatable student perspective.

🎬 LOCKET CAMERA: 473K+ Views, 9K+ Likes, 26 Comments Hook: "yall, i think my friend group just started a trend" Format: Camera App Showcase Stats:

  • Engagement Rate: 1.92%

  • Outperforming Account Median By: 6.22x

  • Duration: 13 seconds

  • Posted: January 13, 2025, 10:00 PM

Why this video worked:

  • Strong social proof ("friend group started a trend")

  • Short, snappy format ideal for social media

  • Relatable group dynamic content

  • High engagement multiplier compared to account average

  • Timing: posted during peak evening hours

  • Community-driven narrative that encourages participation

🎬HISMILE: 552.3K+ Views, 8.6K+ Likes, 531+ Saves Hook: "Aren't they meant to wear gloves??"

Format: In-store demonstration video

Why this video worked:

  • Controversy-driven engagement (questioning safety protocols)

  • Before/after beauty transformation appeal

  • Public setting creates authenticity

  • Influencer appears genuinely amazed by results

  • Product demonstration in real-time

  • Hashtag strategy includes #beautyhack for wider reach

  • Strong performance metrics (11.23x above account median)

  • Gift reveal creates emotional payoff

  • Professional-looking dental/beauty content

  • Mix of concern and satisfaction in the narrative arc

The video successfully combines beauty transformation content with a touch of controversy about safety protocols, leading to high engagement rates and significant sharing/saving behavior from viewers.

@hismile

Aren't they meant to wear gloves?? 😳 #instore #public #beautyhack #ad