UGC Trends #7

Trip BFF, Hopper, We Are Luna

February 04, 2025

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🎬 Hopper - Travel Booking: 360K Views | 20.6K Likes

 Hook: "This is your reminder to collect stamps in Japan!"

Format: Travel tip video with on-site footage

Why this video worked:

  • Introduces a unique and cost-free souvenir idea

  • Appeals to travelers seeking authentic experiences

  • Engaging visuals of various eki stamps

  • Encourages exploration of different train stations

🎬 We Are Luna - Teen Wellness: 175.2K Views | 11.7K Likes

Hook: "Asking ‘red beret girl’ about everything girlhood"

Format: Interview-style video featuring a conversation with a famous creator, discussing various aspects of girlhood.

Why it worked:

  • Engaging and relatable content for a teenage audience.

  • Authentic discussion on topics pertinent to girlhood

@sophiebromidge

i was so happy that i got to interview ‘the red beret girl’ @Meesha ❤️ for @luna teen app Meesha is just so lovely and SO kind 🩷 thank you... See more

🎬 Trip BFF - Travel Planning: 1.1M Views | 160.7K Likes

Hook: "How travelling around the world after finishing school is talking to me"

Format: Inspirational text overlay with travel imagery

Why it worked:

  • Captivating message for post-school travelers

  • Clear and relatable hook

  • Visuals highlight the excitement of traveling

  • Motivational hook for aspiring graduates & travelers