UGC Trends #8

Dating App, Cuisine, Photo-Editing App

January 28, 2025

In partnership with

UGC and Micro-influencer posts in one seamless project

Content from real people = instant credibility ✅

Consumers today crave real connections and they’re guarded about who they trust–highly-polished, branded content simply doesn’t cut it anymore.

Take a page out of the book of Banza, Topicals, Imperfect Foods, and MeUndies and partner with minisocial for their large-scale micro influencer campaigns, which is the key to unlocking consistent engagement on Instagram and TikTok. Stop wasting your time emailing or messaging dozens of creators every day partner with minisocial, a fully-managed platform trusted by over 1,000 consumer brands!

You’re Selling to Influencers & Don’t Even Know It

I take your order list and match it to a 35-million-profile influencer database. You’ve got hidden VIPs in there—75 influencers per 5,000 shoppers on average. Want the list?

🎬 Restaurant Skit: 28.1M Views | 3.3M Likes

Hook: Skit-fight with the owner and a “Karen” customer

Format: Comedy skit & subtly featuring the restaurant

Why this video worked:

  • Unusual humor that keeps viewers entertained

  • Memorable characters and over-the-top expressions

  • Perfect balance of relatable scenario and promotion

🎬 EPIK - Photo Editing App: 2.2M Views | 45.5K Likes

Hook: "pov: you’re obsessed with using text brush on your stories"

Format: Overlay Text over Video of using the app

Why this video worked:

  • Instant visual impact showing the app’s capabilities

  • Easy-to-follow steps that empower viewers

  • Actual situations that you can use the app’s feature for

@emwindham

love 🤩 @EPIK #epikapp #textbrush #igstory #instagramstoryideas

🎬 Duet - Dating App: 29.8M Views | 646.3K Likes

Hook: "Gen-Z only does casual things"

Format: A teenage handsome boy standing and making a cool pose

Why this video worked:

  • Hook that is straight to the point to the target audience

  • Highlights the app’s unique focus on playful connections

  • Resonates with Gen-Z who are seeking genuine relationship

@lean7g

@Duet App is the best #fyp #app #promo #resonatewithduet